Behavioral Economics: New Excuse for Government Tyranny
Chapter 2, Vol I of the Economic Survey of India 2018-19 begins with this title: Policy for Homo Sapiens, Not Homo Economicus: Leveraging the Behavioural Economics of “Nudge” . It starts with the following Sanskrit stanza: We cannot rely totally on rational thinking to gain information, as it is not without its bias . The following is the short abstract of this chapter: Decisions made by real people often deviate from the impractical robots theorized in classical economics. Drawing on the psychology of human behaviour, behavioural economics provides insights to ‘nudge’ people towards desirable behaviour. This chapter illustrates how the Swachh Bharat Mission (SBM) and the Beti Bachao Beti Padhao (BBBP) have successfully employed behavioural insights. Using such learning, the chapter lays out an ambitious agenda for social change: (i) from BBBP to BADLAV (Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi); (ii) from Swachh Bharat to Sundar Bharat; (iii) from “Give it up” for ...